he key to Face reading is the fact that the human face uses emotional expressions to communicate, and the fact that all humans can understand these emotional expressions.

In the 1960′s, Dr Paul Ekman and Carroll Izard pursued (independently of each other), research on non-verbal communication of facial emotions. They discovered that humans, across varied cultures, both literate and preliterate, shared agreement between emotions and the corresponding facial expressions.  In other words, humans are linked by a universal language of emotional expressions. Ekman and his partner Wallace Friezen developed the Facial Action Coding System, which was the first and most comprehensive system for cataloguing all visually distinctive, observable facial movements.

According to Ekman a universal emotion requires a distinctive expression so another human from any culture can know instantly from a glance how a person is feeling. Over time, 15 universal expressions were identified: anger, fear, disgust, sadness, enjoyment, contempt, surprise, amusement, embarrassment, guilt, pride, contentment, relief, satisfaction, sensory pleasure and shame.

With as many as 40 muscles in the face and each one of them taking from two to nine different positions; you end up with an astronomical number of possible muscle movements or nuances of emotional expression. The relationship between emotions and Face reading comes from understanding that interactions with our environment from birth, register on our face. The face records these patterns of behavior, like grooves cut into a record and emotions become behavioral traces which become part of a permanent index of the mind. As muscular reactions to the environment repeat over and over they even begin to mold the bone and cartilaginous structures of the face.  This constructed legacy becomes a part of what a face reader identifies when reading a person’s history as it has been recorded on their face.

Dr Michael Lincoln:    The most significant contribution to our modern understanding of face reading comes from the work of American Psychologist Dr. Michael J. Lincoln who developed a systematic means of answering the broader question, “who is it you are looking at.”

Dr. Lincoln earned his Ph.D. in clinical psychology at the University of Oregon, where he spent several years teaching, research assisting and working at mental hospitals. He then started out as the clinical director of one of the first behavior modification treatment programs for emotionally disturbed children. He was one of the first psychologists successful in the integration of behavioral and psychoanalytic approaches. Along with all this clinical work, he served as a professor of psychology at the University of Oregon for several years, where he trained people in professional clinical psychology, conducted research, and taught at both the graduate and undergraduate levels.

It was in the midst of this that he uncovered this heart-centered face-reading process based upon modern psychological assessment approaches.

Back In 1969, when rock music was at its best and drugs were still cool, Dr. Lincoln was doing an exhaustive amount of clinical psychological work. Where a typical case load for his position might have been 100 cases over  a period of two years, Dr. Lincoln’s case load was approaching the thousands and he realized, after a time, that he was able to predicatively complete the patient’s case file with nearly 100% accuracy,  just by seeing their faces.

Intrigued, he began to systematically study the phenomenon which led him to unearth literature from the east and the west about the process and he integrated those things which could be empirically tested into his understating of face reading.

Becoming a face reader sets you apart from others. Knowing more about others than they know about you is power, and with power comes responsibility.  You become part of an élite sect with a clear advantage over others. It is up to you to use this advantage for good and humanitarian purposes and not selfish ends.


Learn Facial Analytics – 2 day workshop


Workshop Weekend:

Oct 18 & 19th

Manhattan, NY

$125 for individuals, $200 for couples


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